Capacity
Traffic is only half of it. Delray Media runs its own call capacity, which is what makes a lead a conversation instead of a row in a spreadsheet.
US-based
For work where the accent, the compliance posture or the client's own policy requires it: political field, regulated intake, and any program where the partner has committed to domestic contact.
Nearshore
For volume work where cost per contact decides whether a campaign is viable: qualification, appointment setting and follow-up at a scale a domestic-only floor cannot price.
How we work the floor
Volume is the easy half. These are the practices that make the difference between a contact record and a lead a partner can bill against.
Every contactable record carries the disclosure text as it was shown, the timestamp, and the page or call it was given on. A record without that documentation is delivered as callable-only and is never presented as anything more.
Calls are monitored against the partner's criteria. A lead that does not meet the definition agreed at scope does not get billed as one.
Political cycles, enrollment windows and seasonal home-services demand all peak and collapse. Staffing is sized to the campaign in front of it rather than carried year-round and charged for.
Staffing a campaign
Capacity is sized to the campaign in front of it. Nobody pays to carry a floor through a quiet quarter.
The vertical, the criteria a lead has to meet, the geography, and the daily volume the partner can absorb. Nothing gets built before the definition of an acceptable lead is written down.
Pre-lander, creative, and the tracking that carries click IDs and source parameters through to the partner's own system, verified in each platform's manager before a dollar is spent.
Agents briefed on the offer and the script, US-based or nearshore depending on the work, sized to the volume the campaign is pacing toward.
Daily optimization across audiences and creative, losers cut, winners scaled. Spend monitoring with alerts so nothing runs away overnight.
Volume, quality and spend reported on the partner's cadence, against the criteria agreed in step one rather than against a vanity metric.
Next step
Tell us the hours, the geography and the script, and you get a staffing plan and a price against it.